Yes, you can, and we encourage you to do so, for compliance purposes and to improve your customer journey. EU law states a 0% VAT rate applies to exported goods. Customers working for NATO and certain other EU institutions are also exempt. VAT should be refunded directly to the customer or his/her representative. You may promote a tax-free company in-store, but you may not impose the use of this company as a condition for refunding VAT. Respecting customers’ freedom of choice and removing disproportionate barriers to obtain a VAT refund contributes to a positive customer journey, strengthens your Brands’ competitive position in the market and ensures you stay compliant with EU law.