Yes! As of 1-1-2021 you are eligible for a VAT refund when shopping in the EU. Welcome to vatfree.com!
When importing goods into the UK, you might need to pay import duties.
You can import goods up to £390 (or up to £270 if you arrive by private plane or boat). If you go over this allowance you pay tax and duty on the total value of the goods, not just the value above the allowance. You may have to pay import VAT and customs duty if you exceed your allowance.
For more information, including about alcohol and tobacco imports, please read this article here.